All posts by Jonathon McKenzie
Enhancing Your Brand with Digital Video (Key Strategies for Social Advertising and Marketing Success)
In the dynamic world of marketing and advertising, storytelling isn’t just an art; it’s the heartbeat of successful branding. In today’s fast-paced digital landscape, the power of a well-crafted story can make all the difference. It’s about connecting with your audience on a deeper level, turning passive viewers into loyal brand advocates. You know as…
Investing in Brand Media (Strategies for Market Dominance and Sustained Growth)
In the fiercely competitive business world, the power of brand investment cannot be overstated. You know this all too well. The landscape is all about brands vying for attention, making it crucial to not just invest in your brand but to do it wisely and effectively. Take a moment to consider the giants like Coke,…
Harmonizing Advertising and Marketing (Strategies for Enhanced Brand Value)
In the dynamic business world, the relationship between marketing and advertising is akin to a well-choreographed dance. As an advertising specialist, I’ve observed how these two elements, when harmoniously aligned, can create a symphony that resonates with audiences and elevates brand awareness. Marketing or advertising experts are the conductors of this orchestra, blending various instruments…
How Influence Shapes Modern Marketing (The Ripple Effect)
In today’s fast-paced digital age, the power of influence is undeniable when a single tweet, a viral video, or a trending hashtag can sway public opinion overnight. It’s a force that big and small brands attempt to harness. And why wouldn’t they? Influence drives decisions, shapes behaviors, and can be the difference between a product’s…
My Blueprint for Authentic Brand Communication (From Strategic Partnerships to Speaking To Diverse Audiences)
In today’s bustling market, authentic communication isn’t just a luxury—it’s a necessity. You see, when brands genuinely speak their truth, they resonate. They connect. They thrive. But unfortunately, many fall into the trap of a “demographic-based” approach. You know the type: targeting broad groups like W25-54, assuming they’re the principal household shoppers. Yet, when you…