Jonathon McKenzie

Member of the nationally ranked cheerleading team and campus recreation group fitness instructor.

- Managed and reorganized the Global Agency model to drive year-over-year (YOY) efficiencies.
- Developed an Integrated Planning Process in partnership with cross-functional teams, resulting in significant YOY alignment improvements and reduced product advertisement volume.
- Centralized templates, briefing processes, global planning calendars, and post-campaign reporting across 42 markets for streamlined operations.

- Led all paid investment and media strategy for multiple key channels, overseeing budgets ranging from $5,000 to $150 million annually. Managed campaigns for Cartoon Network, [as], Watch tbs, TNT, Turner Sports, totaling more than 200 campaigns per year.
- Managed a team of 15 professionals and played a key role in establishing the Performance Media Department.
- Served as the head of the Digital Center of Excellence (COE) for WarnerMedia's Ad-supported network focusing on customer data platforms, digital growth, mobile app strategies, and expertise in DSPs, MM and MTA analytics.

- Define and drive the direct marketing strategy through integrated multi-touch media campaigns for (TV/Social/Digital/Print/Audio/SEM/OTT) Boomerang, Turner Sports' (CatchSports, NCAA March Madness, MLB Postseason on TBS, PGA Championship on TNT, PGA.com. Product Only: NBA App, NBA League Pass), Cartoon Network Products and TBS/TNT Watch Apps.
- Strategically lead the Performance Media team (SEM, Apple Search, Universal App Campaign, Programmatic and other Acquisition Campaigns) across the Turner Portfolio to drive Tune-in (SOV or ACR Research Studies), app downloads or in-app engagements (native to platform and/or SDK tracking)
- Key player in for all customer data platforms (i.e. Segment, mParticle), software development kit analysis (i.e. Kochava) and digital media acquisition, % pipeline sourced/influenced by marketing, quality lead flow, and growth of marketing database.

- Strategically lead the Performance Media team (SEM, Programmatic and Acquisition Campaigns) on the Turner Portfolio to drive Tune-in (i.e. SOV), app downloads or in-app engagements (native and SDK tracking)
- Lead paid multi platform advertising strategies of Boomerang, Bleacher Report and Turner Sports' television and digital products including CatchSports, NCAA March Madness, MLB Post Season on TBS, PGA Championship on TNT and PGA.com.
- Assist Digital Planning on Adult Swim and Cartoon Network

- Lead all Paid Media for Turner Sports and Digital and Performance only on TBS, CNN, HLN
- Digital Media Planning for CNN/HLN, Turner Sports, TBS.
- Strategically lead the Performance Media Team (primarily Search Engine Marketing) across the Turner Portfolio: Driving tune-in, app installs, engagements and subscriptions (SDK tracking via Kochava)
- Key Player in data strategy, specifically into digital, and aligning First Party Data (Krux) to drive a conversion (i.e. Tune-in, Downloads, In-App Engagements, etc.)

- Developed and managed the digital media department and led go-to-market digital strategies for clients, driving agency growth.
- Managed clients including Children’s Healthcare of Atlanta, Moe’s, Simmons, Waffle House, McAlister’s Deli, Floor and Decor, Zep, and Generation Mortgage.

- Planned and executed various brand awareness and DR campaigns with a total spend of $15 million.
- Led the implementation and evaluation of the agency's first Demand-Side Platform (DSP) Worked with a diverse portfolio of clients, including B2B, local, regional, and national brands, such as Hoover, Rust-Oleum, Chiquita, Wendy’s, Biltmore, Michaels, LasikPlus, Herschend Family Entertainment, and more.

- Collaborated with iC and iG employees across departments including advertising, design, customer relations, promotions, sales, and marketing
- Assisted the creative team in developing visually appealing advertising campaigns, ensuring brand consistency
- Engaged with clients in customer relations, addressing inquiries and concerns to ensure satisfaction
Supported the planning and execution of promotions, contests, and events to drive brand awareness
- Conducted market research and analyzed competitors' strategies to identify new target markets
Participated in sales meetings, gaining insights into the sales process and developing pitching skills

As a volunteer, I contribute to the HOBY Ohio South Organization's mission of empowering and nurturing the next generation of leaders, fostering a commitment to leadership, service, and innovation. Through my involvement, I have the privilege of working with a diverse community of young individuals, guiding and inspiring them to realize their full potential and make a positive impact in their communities and beyond. Together, we strive to create a brighter future by cultivating the essential skills and qualities needed for effective leadership and meaningful contributions to society.

The DDD Foundation’s dental clinic serves more than 4,300 patients with developmental disabilities such as autism, Down syndrome, cerebral palsy, intellectual delays and more. Our patients come to us from 81 Georgia counties. Most of our patients can’t be treated in a typical dental office due to combative behaviors, sensory disorders or an inability to control their muscle movements.