Jonathon McKenzie
I'm an Atlanta-based Media Director with diverse experience across top ad agencies and Fortune 500 firms, consistently delivering impactful media strategy results for global brands.
My passion lies in leading and mentoring teams, fostering their growth, and achieving outstanding results in the ever-evolving media landscape.
What I Do
Testimonials
During Jonathon's tenure at Three, we collaborated closely on the digital advertising strategy for Strong4Life at Children's Healthcare of Atlanta. Jonathon was a critical partner in launching our first content discovery marketing campaign, a move that has allowed Strong4Life to make an enormous impact on families in Georgia. My team and I credit him with bringing amazing ideas for bold new digital and SEM tactics that transformed our media strategy. His sharp analytical skills and strategic thinking helped us to optimize our efforts and exponentially increase our impact.
Jonathon & I developed an awesome partnership during his time as the Digital Lead at Three Atlanta. What makes Jonathon awesome? * He has deep understanding of the client's business objectives, and Jonathon is able to translate those into clear digital campaign goals. * Jonathon is a skilled negotiator, but also respects the value partners can bring beyond "price". * He knows his stuff!!! Always refreshing to work with people who understand the nuances of various digital media technologies. Jonathon is a true partner in every sense of the word. He's a person of high integrity, professionalism, and FUN to be around! Jonathon would be an asset to any team!
Jonathon is hands down one of the most intelligent and thoughtful digital media influencers I've had the privilege to call on. His willingness to listen and then engage lets you know exactly where you stand and your likely to learn something new along the way. It's no wonder his star is rising - he's a man of character with vision and someone you should get to know.
I cant say enough good things about Jonathon. He is one of the smartest digital strategists and planners that I have ever worked with. He is always looking out for his client's best interest and he is ahead of the curve with forward thinking media strategy. He never takes the easiest route, but instead chooses to work longer and harder to achieve the best results with every media decision.
In the midst of constant shifts across all facets of performance marketing, Jonathon keeps his cool. Over the four years I've collaborated with Jonathon to build classic cartoon streaming service Boomerang, he's guided us through dozens of search, social and display ad evolutions from Amazon, Apple, Google & Roku. We've had long, thoughtful conversations about media buy efficiency, look-a-like modeling, Kochava + Segment integrations, data privacy and oh so much more. While many of these very technical performance marketing conversations could easily bore, Jonathon finds a way to find the fun in the constant shifts and the interesting in the learning curves.